The Coverline System · Dublin 2026

Full on Saturday.
Empty on Tuesday.
There's a fix.

150
food businesses closed in Ireland in Q1 2025 alone.
65% of restaurants reported financial deterioration in 2024. Net margins below 1%. Most had great food. None had a system.

A 3-part marketing system that brings new customers in through Google, captures who they are, and brings them back automatically — without influencers, without agencies, without guesswork.

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The Framework

Three parts.
One flywheel.

Part 01
New Acquisition
Get strangers to walk in the door for the first time
Part 02
Data Capture
Know who they are so you can reach them again
Part 03
Remarketing + Retention
Bring them back on autopilot for a fraction of the cost
↑ back to top
Part 01 — New Acquisition

Someone in
Dublin is
searching now.

We focus on Google because that's where people go when they've already decided to go out — they just haven't chosen where yet.

That's the moment to be visible. And Google lets us track every customer who sees the ad and walks in the door.

9:41●●●
google.com
Sponsored
Ad
La Bella — Italian Ranelagh · Book a Table
labella.ie › ranelagh › book
Award-winning Italian. Reserve your table tonight. Open 7 days.
📍
Ranelagh, Dublin 6 · 0.2 km
Best Italian Restaurants in Ranelagh — TripAdvisor
tripadvisor.ie
See 24 Ranelagh Italian restaurants with reviews...
Why Google?

We can prove
it actually worked.

📍
Store Visit Tracking
Google also owns Google Maps. That little blue dot on the map — when it sees our ad and then physically arrives at the restaurant, Google tracks it. We can literally see how many people walked in after seeing the ad.
💳
Credit Card Swipe Tracking
When someone sees our ad, comes in, and swipes their card on your POS, we can track that. It sounds insane — but it's completely legal. And it means we can measure real revenue generated from every euro spent.
"I know it sounds kind of insane and maybe even kind of creepy, but I promise you it is legal." — Brett, 10 years, 2500+ restaurant brands
Cost Per Acquisition
The benchmark that changes everything.
<€5
cost to bring one new customer through the door
€15
Acceptable
€10
Good
€5
Our Target
Part 02 — Data Capture

When they walk in,
we learn who they are.

Google brought them in. But to bring them back through Meta, email, or SMS, we need to capture their data — because Google and Meta are not the same company.

Every customer who books becomes part of an audience we can reach directly, forever, without paying a platform to do it.

Reservation Form
Name
Maria Santos
Email
maria@email.com
Phone
+353 087 ···
Source
Google Ad — "Italian Ranelagh"
→ goes directly into
🔵
Google Audience
📘
Meta Audience
💬
SMS List
Remarketing
+ Retention
Part 03 of the system — the one that makes everything else 10× cheaper
Part 03 — Remarketing

Bring them back
on automation.

Once the list exists, you can message past customers directly — no algorithm, no commission, no waiting.
Remarketing campaigns run on Meta, email and SMS — targeting people who already know and love the restaurant.
As the list grows, the cost per return visit drops dramatically. Some campaigns hit €0.50 per reservation.
The Economics

The longer you run the system,
the cheaper it gets.

New Acquisition
€5
Cost to bring a brand new customer in the door for the first time via Google Ads.
vs
Remarketing
€0.50
Cost to bring a past customer back via Meta or email. 10× cheaper — because they already trust you.

"We've seen remarketing campaigns with reservations as low as 50 cents — under a dollar. It's absolutely incredible." — Brett

What You Actually Need

Three tools.
That's it.

No influencers. No traditional media. No complexity.

🔍
Google Ads
High-intent search and Performance Max campaigns. Captures people who've already decided to go out.
📍
Google My Business
Store visit tracking, map visibility, and the data bridge that connects ad spend to real foot traffic.
📘
Meta (Instagram + Facebook)
Remarketing to custom audiences built from your own customer data. Cheapest cost per return visit.
Does NOT require: influencers, TV ads, radio, print, PR agencies, or complicated tech.
The Flywheel Effect

Every customer makes
the next one cheaper.

The system compounds. The more people who go through it, the better every metric gets.

Google Ads
New customers
Data Capture
Build the list
Remarketing
Bring them back
€0.50
per visit
€5
Cost to acquire a new customer via Google
630+
Contacts in your list after 6 months
€0.50
Cost to bring a past customer back via remarketing

This system.
Dublin's
restaurants.

We've built the full system — scoring, outreach, audits, proposals, campaign management, reporting — specifically for independent restaurants in Dublin. The first audit is free. Month 1: zero agency fee — the client pays ad spend only (€300–400, goes directly to Google). At day 30, they see real results and decide whether to continue.